Brand Stories
I’ve worked with clients across a diverse range of industries and love the variety, but I admit I have a sweet tooth for food-related storytelling that helps shape a company’s overall brand.
PATRICIA R. SANTUCCI
A large percentage of employees are unaware that they’re entitled to disability insurance benefits through their workplace. Individual employees are often insured through “group” insurance policies, meaning that a group of people are covered together for a bundle of benefits.
In addition to disability benefits, group benefits may also include extended health benefits (i.e. chiropractic treatments, massage therapy, physiotherapy, psychological counselling, etc.) dental coverage, travel insurance, and prescription drug coverage.
Disability benefit coverage is not a set standard, but is determined by the specific group insurance policy contract established through your employer and the insurance company underwriting the policy.
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BLENDER BOYZ
Blender Boyz Story
Three guys started a garage band, and at rehearsals and neighbourhood shows, they served smoothies. The buzz was electric – though mostly from the sound of the blender whipping up delicious blended concoctions. As the guys’ harmonies fell flat, their fan following grew, with groupies for the smoothies, cocktails and cappuccinos. Their ascent to musical glory was (and still is) challenged, but their blended drinks achieved star status. And so, the Blender Boyz (Barry, Joe and Steve‐O) embraced their true calling and started a frozen beverage business. The Boyz have still not given up on their dream of rock stardom.
Barry is the hipster bass guitarist, health nut and creator of Blender Boyz Smoothies.
Joe is a heavy metal drummer and rabid coffee aficionado, creator of Blender Boyz Iced Cappuccinos.
Steve‐O is the lead singer and lead guitarist, inveterate party guy, and logically, creator of Blender Boyz Cocktail Mixes.
So, what’s your blend?
The Blender Boyz have developed a range of beverages to cater to your personal “blended” preference. Using concentrated real ingredients in single‐serve pouches, the Blender Boyz have created a diverse line of easy‐to‐blend fruit smoothies, iced cappuccinos, and real fruit cocktail mixes.
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THE JASON GEORGE
With its polished wooden bar, brick walls and fireplaces, this pub serves up a perfect blend of sophistication without pretension – in a pint glass of course!
G & G REBRAND
Baking with Sophia always made me feel better. With me as her special helper, we solved the problems of the world, and made some pretty amazing desserts while we were at it. Today we’re baking with Sophia’s recipes, our collective heart, and the result is anything but ordinary.
View PDF of various directions for the corporate rebrand
View PDF of various directions for the corporate rebrand
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WHOLI GRANOLI
Wholi Granoli is not your average granola producer, but a globally conscious grassroots eco-preneurship committed to a new standard of "wholi-stic" excellence.
Promotions
Introducing the “Take Flight with Visa* and Air Canada” Contest
Visa and Air Canada are giving you the chance to realize your Olympic dreams with a trip for two to the Vancouver 2010 Olympic Winter Games!
View Entire Promotions Document
Letters & Press Releases
Seager Medical Group
View Technical Writing: Follicular Unit Extraction
View Technical Writing: Historical Developments
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Family Services Employee Assistance Program (FSEAP)
FSEAP announces its partnership with Accessibility Ontario and the launch of their Accessibility @ Work program
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Jus-Made, LP
Texas beverage manufacturer, Jus-Made, LP, partners with local Dallas-based Soupmobile, in support of its community outreach programs