Brand Stories
I have clients from a range of industries and love the variety, but I admit that I have a sweet tooth for food related writing that helps shape a company's over-all brand. Lorem ipsum dolor.
BLENDER BOYZ
Blender Boyz Story
Three guys started a garage band, and at rehearsals and neighbourhood shows, they served smoothies. The buzz was electric – though mostly from the sound of the blender whipping up delicious blended concoctions. As the guys’ harmonies fell flat, their fan following grew, with groupies for the smoothies, cocktails and cappuccinos. Their ascent to musical glory was (and still is) challenged, but their blended drinks achieved star status. And so, the Blender Boyz (Barry, Joe and Steve‐O) embraced their true calling and started a frozen beverage business. The Boyz have still not given up on their dream of rock stardom.
Barry is the hipster bass guitarist, health nut and creator of Blender Boyz Smoothies.
Joe is a heavy metal drummer and rabid coffee aficionado, creator of Blender Boyz Iced Cappuccinos.
Steve‐O is the lead singer and lead guitarist, inveterate party guy, and logically, creator of Blender Boyz Cocktail Mixes.
So, what’s your blend?
The Blender Boyz have developed a range of beverages to cater to your personal “blended” preference. Using concentrated real ingredients in single‐serve pouches, the Blender Boyz have created a diverse line of easy‐to‐blend fruit smoothies, iced cappuccinos, and real fruit cocktail mixes.
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THE JASON GEORGE
With its polished wooden bar, brick walls and fireplaces, this pub serves up a perfect blend of sophistication without pretension – in a pint glass of course!
G & G REBRAND
Baking with Sophia always made me feel better. With me as her special helper, we solved the problems of the world, and made some pretty amazing desserts while we where at it. Today we’re baking with Sophia’s recipes, our collective heart, and the result is anything but ordinary.
View PDF of various directions for the corporate rebrand
View PDF of various directions for the corporate rebrand
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WHOLI GRANOLI
Baking with Sophie always made me feel better. With me as her special helper, we solved the problems of the world, and made some pretty amazing desserts while we where at it. Today we’re baking with Sophie’s recipes, our collective heart, and the result is anything but ordinary.
Promotions
"Take Flight with Visa and Air Canada" & "Visa Hockey Love Hurts" Campaigns
Visa Hockey Love Hurts
Most NHL sponsorships celebrate the joy of winning. It’s all about cheering, chanting and reveling at the best of times. But because Visa is a fan of the NHL, we know that being a fan goes a lot deeper than just cheering along.
As fans we go through the ups and the downs, we have our hearts momentarily broken, we lose sleep staying up for late games and we choose hockey over other things we should be doing sometimes because that’s what fans do.
It’s called HOCKEY LOVE
And sometimes HOCKEY LOVE HURTS.
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Introducing the “Take Flight with Visa* and Air Canada” Contest
Visa and Air Canada are giving you the chance to realize your Olympic dreams with a trip for two to the Vancouver 2010 Olympic Winter Games!
View Entire Promotions Document
Letters & Press Releases
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Seager Medical Group Intro Letter
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FSEAP announces its partnership with Accessibility Ontario and the launch of their Accessibility @ Work program
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Texas beverage manufacturer, Jus-Made, LP, partners with local Dallas-based Soupmobile, in support of its community outreach programs